Email Reports allow AIUNIFY Analytics to send recurring summaries of Website performance without requiring you to sign in and manually review the Dashboard each time.
AIUNIFY describes the feature as:
“Get email briefs of your overall website stats frequently.”
The Website setting explains:
“Receive simple and easy to understand analytics for your site via email.”
The basic workflow is:
Enable Email Reports → AIUNIFY Collects Website Analytics → Reporting Period Completes → Analytics Summary Sent → Compare Current Period with Previous Period → Open Dashboard for Further Analysis
Email Reports are enabled independently for each Website.
This means you can have:
Website A → Email Reports enabled
and:
Website B → Email Reports disabled
within the same AIUNIFY Analytics account.
The setting is stored with each Website's configuration.
Email Reports must be:
The Website configuration only displays the Email Reports control when the Analytics Email Reports feature itself is available.
The control is disabled when the feature is not available to the account.
Availability: Email Reports may depend on the features enabled for your AIUNIFY Analytics account.
The current AIUNIFY Analytics source supports two report-cadence labels:
The cadence is configured at the Analytics-platform level.
This means the individual Website user does not select Weekly versus Monthly from the Website form.
Instead, the Website control displays whichever cadence AIUNIFY Analytics is currently configured to provide.
If AIUNIFY Analytics is configured for Weekly reports, the Website setting appears as:
Weekly email reports
If configured for Monthly reports, it appears as:
Monthly email reports
The form dynamically uses the currently configured Email Report frequency when displaying the label.
The current Website settings do not contain a separate field such as:
Frequency → Weekly / Monthly
The user-facing control is simply an On/Off switch for the Email Report cadence currently provided by AIUNIFY Analytics.
Therefore:
Cadence = System configuration
Website setting = Subscribe or unsubscribe
The Email Reports option is not restricted to Advanced Tracking.
The Website form displays it independently of the Advanced-only:
controls.
Therefore, Email Reports can support:
The report contents differ slightly between the two.
To enable Email Reports:
The Help text beneath the setting states:
“Receive simple and easy to understand analytics for your site via email.”
Email Reports can also be enabled while creating a Website when the feature is available.
The Website creation form contains the same Email Reports switch and applies account-level availability rules.
Therefore, you do not have to wait until after Website creation to activate reports.
Enabling Email Reports does not change:
It changes how summary Analytics information is delivered.
Think of it as:
Analytics Collection → Summary Delivery
rather than a new form of visitor tracking.
The confirmed Email Report template contains summary sections for:
The report is intentionally a short Analytics overview rather than a complete Dashboard export.
Every Email Report contains:
Pageviews
The report displays Pageview totals for:
and calculates the percentage change between them.
A report might conceptually show:
Previous Period
8,000 Pageviews
Current Period
10,000 Pageviews
Change
+25%
This quickly tells you whether Pageview volume increased or decreased.
AIUNIFY calculates the percentage difference between:
Previous Period
and:
Current Period
for the report's main metrics.
Positive changes are visually distinguished from negative changes in the Email Report.
For Websites using:
Advanced Tracking
the Email Report also includes:
Sessions.
The Sessions section contains:
The report template only renders the Sessions section when the Website's Tracking Type is Advanced.
Therefore:
Includes:
Does not include the Advanced Sessions section.
The Email Report also contains:
Visitors
and compares the current period with the preceding period.
Remember that the meaning of Visitor-related reporting depends on the selected Tracking Type, as explained earlier in this manual.
The Email Report essentially provides:
Metric
↓
Previous Period
↓
Current Period
↓
Percentage Change
This format makes the report useful for quickly answering:
Did Website performance increase or decrease compared with the preceding reporting period?
AIUNIFY does not simply show the current reporting period.
It also calculates Analytics for the preceding comparison period.
For Pageviews, Sessions, and Visitors, both periods are rendered within the Email.
If the current AIUNIFY configuration uses Weekly Email Reports, the summary conceptually compares:
Current Weekly Reporting Period
with:
Previous Weekly Reporting Period
so you can identify week-over-week movement.
The exact dates appear directly in the Email Report.
If the system uses Monthly Email Reports, the same report design provides recurring period-over-period comparison using the configured reporting cadence.
Again, the exact Start and End Dates are included rather than requiring you to infer the reporting period.
AIUNIFY's report subject is structured as:
Summary analytics for “[Website Name]” between [Start Date] and [End Date]
This makes it easy to identify:
before opening the message.
The Email itself begins with a short Analytics overview identifying the tracked Website.
This is especially useful when your account manages multiple Websites.
For each comparison, the report prints the applicable reporting dates.
For example, the Pageviews section shows:
Previous Start → Current Start
and:
Current Start → Current Report Date
alongside their respective totals.
The same comparison design is used for Sessions and Visitors.
If the percentage change is positive, the Email Report displays the positive percentage using the report's positive styling.
For example:
+18%
This indicates that the current period's metric is higher than the preceding period.
If the current value is lower than the previous period, the Email Report displays a negative percentage using its negative styling.
For example:
-12%
This provides an immediate signal that the metric declined.
The Email template only renders a percentage indicator when the rounded change is not zero.
Therefore, a metric with effectively no rounded percentage change may appear without an increase/decrease percentage beside it.
AIUNIFY describes the Email content as:
“Short analytics overview”
The confirmed template does not contain every Dashboard report.
For example, the Email template does not establish dedicated sections for:
Use the Dashboard for deeper analysis.
Each report includes:
View analytics
Selecting this link opens AIUNIFY Analytics for the Website associated with the Email Report.
This lets you move directly from:
Email Summary
to:
Full Analytics Dashboard
When an Email Report shows an important change:
The Email Report tells you:
Something changed.
The Dashboard helps explain:
What contributed to the change.
Suppose the Email shows:
Pageviews +45%
Do not stop at the Email.
Open AIUNIFY and investigate:
You may discover that a campaign, partnership, or social-media post generated the increase.
For an Advanced Website, suppose:
Sessions +30%
but Goals remain flat.
The Email identifies increased Website activity.
Use the Dashboard and Goals to determine whether that additional traffic is producing business outcomes.
Suppose the report shows:
Visitors -20%
Open the Dashboard and compare:
Also review Annotations for business events that may explain the decline.
Annotations can make recurring Email Reports more useful.
For example:
Email Report:
Pageviews +50%
Dashboard Annotation:
National Campaign Launched
This gives you both:
Performance change
and:
Business context
Email Reports do not replace Goal reporting.
A Website could have:
Pageviews +50%
while:
Goal Conversions -10%
Therefore, after reviewing Email performance metrics, open Goals when the business outcome matters.
Likewise, increased Pageviews do not necessarily mean visitors are taking external actions.
If external CTAs matter, compare the Email Report with:
Outbound clicks
to determine whether external engagement also changed.
An Email Report may indicate performance movement but cannot explain page-level interaction.
If Pageviews rise but conversion behavior remains weak, an Advanced Tracking Website can use:
Heatmaps
to investigate:
For Advanced Tracking, Session Replays can provide individual behavioral examples behind larger changes.
A useful sequence is:
Email Report identifies change
↓
Dashboard confirms trend
↓
Heatmap identifies pattern
↓
Replay investigates individual Sessions
To stop receiving reports for a Website:
The Email itself also states that Email Reports can be unsubscribed from the:
Website settings
page.
Turning Email Reports off does not disable the Website's Tracking.
The Website has a separate:
Tracking
switch.
Therefore:
Email Reports Off → Analytics can continue
while:
Tracking Off → Website tracking itself stops
Unlike Tracking Type, Email Reports are an editable Website setting.
You can:
Enable → Disable → Enable again
as your reporting needs change.
Updating the Website preserves its existing Email Report date information while changing the enabled state.
Each Website record includes a field named:
email_reports_last_date
This field is created when the Website is created and remains part of its stored Website configuration.
It is also included in Website CSV/JSON exports.
There is no user-facing field for manually editing this value in Website settings.
Do not confuse the stored Email Report date with a user-selectable scheduling field.
The Website interface does not provide controls such as:
The user controls only whether Email Reports are enabled for that Website.
The current Website settings do not provide a separate field such as:
Send report to:
or:
Additional report recipients
The user-facing Email Report configuration is an On/Off switch.
Therefore, this manual should not instruct users to enter a custom report recipient from the Website settings because that field does not exist in the supplied source.
When Websites are imported, the import workflow can include an:
email_reports_is_enabled
setting when the account supports Email Reports.
This allows imported Website records to carry the Email Report enabled/disabled state.
Website CSV/JSON export includes:
email_reports_is_enabledemail_reports_last_datealong with other Website settings.
This can be useful when auditing which Websites have recurring Analytics reports enabled.
The Websites list also displays an Email Report status badge when the feature is available.
The badge is shown as enabled when:
Otherwise, the interface displays the alternate status.
This gives you a quick way to review report status without editing each Website.
If you manage many Websites:
This helps maintain consistent recurring reporting across a larger Analytics account.
Check:
The AIUNIFY Analytics Email Reports feature must be enabled.
Your account must include Email Reports.
The Website form does not display the feature unless platform Email Reports are enabled.
If you can see the setting but cannot activate it, your account may not include Email Report functionality.
The Website form explicitly disables the control when the account does not have Email Reports available.
Review your account's available features.
The Website user does not choose Weekly versus Monthly.
If the interface displays:
Weekly email reports
then Weekly is the cadence currently configured by AIUNIFY Analytics.
If it displays:
Monthly email reports
then Monthly is the configured cadence.
There is no Website-level frequency selector in the current source.
Check the Website's Tracking Type.
The report only renders:
Sessions
when the Website uses:
Advanced Tracking.
For Lightweight Tracking, the omission of the Advanced Sessions section is expected.
This is expected.
The confirmed Email Report template summarizes:
The template does not include a dedicated Goals section.
Click View analytics and open Goals for conversion details.
This is also expected.
Email Reports are designed as:
short Analytics summaries
rather than complete behavioral-analysis reports.
Use the full AIUNIFY interface for:
Check:
The supplied user-facing source confirms recurring Email Report capability and its template, but it does not expose a user-controlled Send Now action.
The current Website interface does not provide a manual:
Send Email Report Now
control.
Email Reports are designed around the recurring Email Report process.
Therefore, if you need immediate Analytics information:
Open Dashboard
rather than waiting for the next Email Report.
Remember that the report compares:
Current Reporting Period
against:
Previous Reporting Period
It is not necessarily comparing against:
Review the dates printed directly in the Email before interpreting the percentage.
Possible reasons include:
Compare the dates before concluding there is a data problem.
When AIUNIFY is configured for Weekly Email Reports:
This turns a recurring Email into an actionable weekly operating review.
When AIUNIFY is configured for Monthly reports:
For executives or managers, Email Reports can act as an alerting layer.
Focus first on:
Pageviews
→ Is traffic changing?
Sessions
→ Is Website engagement volume changing?
Visitors
→ Is the Website attracting more or fewer people?
Then use the Dashboard only when a metric requires further investigation.
Marketing teams can use Email Reports as the starting point for:
Traffic Change
↓
Campaign Investigation
↓
Referrers / UTMs
↓
Landing Pages
↓
Goals
↓
Conversion Performance
The Email provides the high-level signal.
Detailed acquisition analysis remains inside AIUNIFY Analytics.
For lead-generation Websites:
Email Report
↓
Traffic Trend
↓
Goal Conversions
↓
Outbound CTA Activity
↓
Visitor Journeys
↓
Replays / Heatmaps
This helps connect Website traffic with actual sales-funnel behavior.
Do not make major business decisions from one percentage alone.
For example:
Pageviews +60%
may look excellent.
But if:
Goal Conversions -20%
the additional traffic may not be producing better business results.
Use Email Reports as:
Performance Signal
not:
Complete Business Diagnosis
Before relying on Email Reports, confirm:
The Email Report process can be summarized as:
AIUNIFY Email Report Feature Available
↓
Account Supports Email Reports
↓
Website → Email Reports Enabled
↓
Weekly or Monthly System Cadence
↓
Analytics Reporting Period
↓
Current Period Calculated
Previous Period Calculated
↓
Email Summary
Previous → Current → % Change
Sessions → Previous → Current → % Change
Previous → Current → % Change
↓
View analytics
↓
Dashboard
↓
Goals / Outbound Clicks / Heatmaps / Replays / Other Reports
You should now understand that AIUNIFY Analytics Email Reports are Website-level recurring summaries designed to provide:
“simple and easy to understand analytics” by email.
AIUNIFY supports a platform-configured cadence of either:
Weekly email reports
or:
Monthly email reports, and the Website user enables or disables the currently configured cadence rather than selecting the frequency themselves.
The Email Report compares the current and preceding reporting periods for:
and displays percentage movement between those periods.
Each message also contains:
View analytics
which returns you to the Website's full AIUNIFY Analytics Dashboard for deeper investigation.
Most importantly:
Email Reports tell you when performance changed.
The full AIUNIFY Analytics system helps you determine what changed, where it changed, and what action to take next.