The Frame & CTA tab lets you surround the QR with an optional frame and add call-to-action text. Frames can improve context by telling the audience what the QR is for.
Use FRAME COLOR to choose the frame appearance. The styling system also supports frame gradient information when enabled by the builder.
The Frame Style list always includes None and can include active frame templates supplied by the platform. Built-in rendering logic recognizes frame concepts such as banner, rounded, speech, and tag in addition to custom frame definitions.
Enter CTA text to place an instruction around the QR frame. Examples of effective CTA text include Scan to View Menu, Scan for Details, Open Our Bio, or View the Offer.
Be specific: The CTA should explain the expected result of scanning. Avoid vague wording when the audience may be hesitant to open an unknown QR.
| Campaign | Possible CTA |
| Event registration | Scan to Register |
| Product packaging | Scan for Product Details |
| Business card | Scan to Connect |
| Restaurant/menu | Scan to View Menu |
| Lead generation | Scan to Get Started |
| Support material | Scan for Support |