The Short Links workspace is designed for creating compact, trackable redirect URLs that can use custom aliases, tags, password protection, activation schedules, expiration, UTM parameters, favorites, and optional matching QR Codes.
A Short Link resolves through the PROS public short-link route before sending the visitor to the final destination. This allows PROS to count clicks, record Analytics, apply supported routing rules, and append UTM parameters.
The listing supports search by alias, destination, or tag; sorting by Newest, Oldest, or Alias; and filters for status, date range, and tags.
| Status | Meaning |
| Active | Link is active and not waiting for a future start or past its expiration. |
| Scheduled | Starts at is in the future. |
| Expired | Link is inactive or has reached/passed its expiration time in the current listing logic. |
| Field | Current validation |
| Title | Optional, maximum 160 characters. |
| Destination URL | Required, valid URL, maximum 2,048 characters. |
| Custom alias | Optional on creation; alpha-dash, maximum 120 characters, unique per workspace. |
| Category | Optional backend-supported value, maximum 80 characters. |
| Tags | Optional comma-separated string, maximum 255 characters. |
| Password | Optional, 8–100 characters. |
| Starts at | Optional date/time. |
| Expires at | Optional date/time after Starts at. |
| UTM payload | Optional campaign-tracking values. |
| Redirect rules | Optional backend-supported country/device rules with valid destination URLs. |
If you do not supply an alias when creating a Short Link, PROS generates a unique random alias. During editing, Alias is required and is validated for uniqueness.
When the public Short Link is opened and considered routable, PROS increments the click count, updates the last-clicked time, records a short_link_click Analytics event, resolves any applicable redirect rule, appends supported UTM values, and sends the visitor to the final URL.
| Need | Why a Short Link helps |
| Share a long campaign URL | Creates a compact PROS-managed alias. |
| Track clicks | Public resolution records Short Link Analytics. |
| Run a timed promotion | Use Starts at and Expires at. |
| Protect access | Use a password. |
| Organize campaigns | Use tags and favorites. |
| Add campaign parameters | Use UTM tracking. |
| Connect print and digital | Generate a matching QR Code. |