Tags help organize Short Links in the workspace. Enter tags as a comma-separated string. PROS stores the trimmed non-empty tag values as an array.
The Short Link listing can filter by tags, making them useful for campaign, channel, client, product, region, or lifecycle organization.
UTM parameters are standard query-string values used by many analytics platforms to identify campaign source and context. PROS supports five UTM values in Short Links.
| Field | Common purpose |
| utm_source | Identifies the traffic source, such as google, linkedin, newsletter, or flyer. |
| utm_medium | Identifies the medium, such as cpc, email, social, qr, or print. |
| utm_campaign | Identifies the campaign name. |
| utm_term | Optional term/keyword or additional targeting detail. |
| utm_content | Optional creative/version identifier such as banner-a or button-2. |
When the Short Link resolves, PROS keeps only supported UTM keys, removes empty values, and appends them to the resolved destination URL. If the destination already has a query string, PROS appends the UTM values with & rather than starting a second query string.
The Short Link request layer supports optional redirect rules containing country, device, and URL. A rule can use a two-character country code, a device string up to 40 characters, and a valid alternate URL.
During resolution, PROS checks the request country header and user-agent text. The first matching rule with a URL can override the normal destination before UTM values are appended.
Current UI visibility: The standard Short Link creation drawer in the current source prominently exposes Destination, Options, and UTM tracking. Redirect-rule support exists in the backend request/resolver, but it is not presented as a normal visible field in the current creation drawer. Do not expect every workspace to expose this as a subscriber control.