32.1 Opening the Landing Page Builder

Create a new Landing Page from the Landing Pages area or edit an existing page. The builder combines page-level controls with a block-based editing environment and a preview so you can assemble the page before publication.

32.2 Understanding the Block-Based Workflow

Each Landing Page section is stored as a block. Instead of editing one large page body, you configure individual blocks such as Hero, Features, Services, Testimonials, Pricing, FAQ, and Final CTA.

This approach lets you build the page in the same order a visitor will read it. Start with the message that explains the offer, add supporting proof and details, and end with the action you want the visitor to take.

32.3 Adding Blocks

Use the builder block controls to add the section type you need. The current builder supports Hero, Features, Product Hero, Offer, Products, Lead Form, Checklist, Stats, Services, Testimonials, Pricing, Video, Logos, Agenda, Speakers, Countdown, Map Contact, FAQ, Final CTA, Footer, and Divider.

Add only blocks that contribute to the page objective. Too many unrelated sections can make a campaign page harder to understand.

32.4 Common Block Fields

The exact fields available depend on the selected block type. Across the builder, source-confirmed controls include:

  1. Block label
  2. Headline / title
  3. Supporting copy
  4. Eyebrow / small label
  5. Button label
  6. Button URL
  7. Secondary label
  8. Secondary URL
  9. Image or video URL
  10. Background image
  11. Items entered one per line
  12. Form fields
  13. Target date/time
  14. Layout
  15. Style

32.5 Working with Headlines and Supporting Copy

Use the headline to communicate the primary message of the block. Supporting copy should explain the benefit, context, or next step without competing with the headline.

For a Hero block, make the headline clearly state the offer or value proposition. For supporting blocks such as Features, Services, or Testimonials, use concise headings that help a visitor scan the page.

32.6 Hero Title Font Style

The builder includes source-confirmed Hero title font-style choices:

  1. Default Bold
  2. Editorial Serif
  3. Luxury Display
  4. Friendly Rounded
  5. Condensed Impact
  6. Modern Mono

Choose a title treatment that is readable and consistent with the intended campaign style.

32.7 Buttons and Calls to Action

Blocks that support calls to action can use a primary button label and URL, and some blocks also support a secondary label and URL.

  1. Enter action-oriented button text.
  2. Enter the complete destination URL.
  3. Use the secondary action only when it gives the visitor a genuinely useful alternative.
  4. Preview and test each button before publishing.

Tip: A Landing Page generally performs best when the primary action is easy to identify. Avoid giving multiple buttons equal visual importance unless the campaign truly requires multiple paths.

32.8 Images, Video, and Background Media

Supported blocks can reference image or video URLs and can use background imagery where the block provides that setting. Use media that is appropriate for public delivery and remains available for the duration of the campaign.

Always verify that the media URL loads in a normal browser session and does not require a private login.

32.9 Items and Repeating Content

Several block types use repeated items. The builder supports entering items one per line and uses pipe-separated values where a block needs more than one value per item.

Follow the format shown by the selected block in the interface. Keep repeated items consistent so cards, feature lists, pricing rows, speakers, or other repeated elements display predictably.

32.10 Lead Form Blocks

The Lead Form block is intended to display form fields as part of a Landing Page. Configure the requested fields to match the campaign purpose and avoid requesting information you do not need.

Before relying on a page for lead collection, publish and test the complete form experience using a test submission.

32.11 Countdown Blocks

The Countdown block can use a target date/time. Enter the intended campaign deadline carefully and verify the displayed result before launch, particularly when the campaign is time-sensitive.

32.12 Layout Options

Source-confirmed layout choices include:

  1. Split
  2. Centered
  3. Grid
  4. Stacked
  5. Banner

Not every layout is equally appropriate for every type of content. Preview the block after changing layout so you can judge spacing, hierarchy, and mobile readability.

32.13 Style Options

Source-confirmed style choices include:

  1. Clean
  2. Boxed
  3. Soft
  4. Dark

Use block styles consistently. Mixing too many unrelated styles on the same page can make the experience feel fragmented.

32.14 Building a Recommended Page Flow

A useful general-purpose Landing Page structure is:

  1. Hero — state the offer and primary action.
  2. Features / Services / Checklist — explain what the visitor receives.
  3. Stats / Testimonials / Logos — add supporting proof where appropriate.
  4. Offer / Pricing / Products — explain commercial details when needed.
  5. FAQ — address common objections or questions.
  6. Final CTA — repeat the desired next action.
  7. Footer — provide closing identity or navigation information.

This is a planning recommendation rather than a required PROS structure. Use the block order that best fits your campaign.

32.15 Saving During the Build

Use Save draft while the page is still being assembled or reviewed. Draft status lets you preserve the page without making it the live published version.

When editing an existing page, use Update to save the current configuration. Verify the intended status before leaving the builder.

32.16 Pre-Publish Check

  1. Review every headline and paragraph.
  2. Replace template or sample content.
  3. Test every button and URL.
  4. Verify images and videos.
  5. Check dates and countdown targets.
  6. Review pricing and offer terms.
  7. Confirm the slug.
  8. Review the page theme and contrast.
  9. Check the page on a smaller screen.
  10. Confirm whether matching Short Link or QR Code generation is enabled.
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