33.1 AI Design Overview

The Landing Page Builder contains an AI DESIGN workflow with a Generate AI Draft action. This feature helps create an initial page structure and content draft from a written description.

AI generation is a starting point. The generated result should be reviewed and edited before publication.

33.2 Plan Requirement

AI Design is controlled by the plan feature named ai_utilities. If the current plan does not include this feature, the request is blocked. The current Free-plan response states: AI Design is available after upgrading from the Free plan.

If AI Design is unavailable in your workspace, review the live Plan & Billing information because plan features can be changed by platform configuration.

33.3 Available AI Providers

The builder displays AI providers that have been configured for the platform. Source-supported provider paths include:

  1. OpenAI
  2. Anthropic / Claude
  3. Google Gemini

Your workspace may not show every provider. Provider availability depends on the platform configuration. If no provider is configured, the interface can report that AI provider APIs are not configured yet.

33.4 Selecting a Provider

  1. Open the Landing Page Builder.
  2. Locate the AI DESIGN area.
  3. Select an available AI provider.
  4. If no provider can be selected, continue building manually or use the feature after a provider becomes available.

33.5 Writing the AI Prompt

Use the prompt field to describe the Landing Page you want. The current server validation requires the prompt and limits it to 1,200 characters.

A useful prompt should identify the business or offer, target audience, desired action, tone, important proof points, and any essential sections.

Example prompt structure

Create a landing page for [offer] aimed at [audience]. Emphasize [primary benefits]. The main call to action should be [action]. Use a [tone] style and include [proof, FAQ, pricing, or other important sections].

Important: Do not place confidential information, credentials, private customer data, or other information that should not be sent to an AI provider into the prompt.

33.6 Generating the Draft

  1. Select the provider.
  2. Enter the page description.
  3. Select Generate AI Draft.
  4. Allow the generation request to complete.
  5. Review the resulting title, slug, SEO description, theme, and blocks.

The interface includes messages such as Select an AI provider first. and Describe the landing page first. when required information is missing.

33.7 What AI Can Populate

The current AI draft workflow can return a structured payload containing:

  1. Title
  2. Slug
  3. SEO description
  4. Theme
  5. Content blocks

The AI normalizer validates and limits the generated result before it is placed into the builder.

33.8 Generated Block Limit

The AI draft normalizer currently caps the generated AI block collection at 7 blocks, even though a manually built Landing Page can contain more blocks. You can add, remove, or edit blocks after the draft has been generated.

33.9 Generated Theme Handling

The generated theme can include background, text, accent, and font values. The AI workflow normalizes theme values and applies contrast checks so generated colors remain usable.

Source-supported normalized font choices include Inter, Roboto, Poppins, Montserrat, and Open Sans. You can continue customizing the page after generation.

33.10 Fallback Draft Behavior

The application includes an internal fallback draft path. If the selected provider cannot provide a usable result in the expected workflow, PROS can construct a basic draft structure containing information such as a title, slug, SEO description, theme, Hero content, benefits, and FAQ material.

Because of this fallback behavior, receiving a draft does not by itself prove that a specific external AI provider completed the generation.

33.11 Reviewing AI-Generated Content

The platform states that users are responsible for reviewing, validating, and verifying AI-generated content before relying on or publishing it.

  1. Confirm names, facts, dates, prices, and statistics.
  2. Verify product and service claims.
  3. Remove invented testimonials or unsupported proof.
  4. Check all URLs.
  5. Confirm legal, regulatory, and compliance language.
  6. Ensure calls to action match the actual business process.
  7. Review spelling, grammar, and brand tone.
  8. Replace generic imagery or placeholder content.

33.12 Editing After Generation

AI-generated blocks become normal builder content that you can edit. You can change headings, supporting copy, buttons, media, layout, style, items, theme settings, slug, and SEO information before saving or publishing.

Treat the draft as an accelerator rather than a finished campaign.

33.13 Recommended AI Workflow

  1. Write a specific prompt.
  2. Generate one draft.
  3. Review the structure before making detailed edits.
  4. Remove sections that do not support the campaign objective.
  5. Add any missing blocks manually.
  6. Replace generic or unsupported content.
  7. Test links and form behavior.
  8. Save as draft for review.
  9. Publish only after final approval.
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