36.1 Analytics Overview

Analytics is the centralized reporting area for supported engagement across QR Codes, Short Links, Bio Pages, and Landing Pages. The page describes itself as providing real analytics across these asset types.

36.2 Opening Analytics

Select Analytics from the Sidebar. The navigation item is shown to users who have the analytics.view permission.

36.3 Date Range Filter

The current Analytics controller accepts these reporting ranges:

  1. Last 7 days
  2. Last 30 days
  3. Last 90 days

If an unsupported range is supplied, the controller falls back to 30 days.

36.4 Asset Type Filter

Analytics can be filtered by trackable asset type. Source-confirmed choices are:

  1. All
  2. QR Code
  3. Short Link
  4. Bio Page
  5. Landing Page

Use the type filter when you want to isolate one class of campaign asset instead of reviewing the combined workspace activity.

36.5 Applying Filters

  1. Open Analytics.
  2. Choose the reporting period.
  3. Choose the asset type or leave the filter on All.
  4. Apply the filter where required by the interface.
  5. Review the KPI cards and breakdowns using the selected scope.

36.6 Total Visits

Total visits represents the count of Analytics events included by the current filters. Because Analytics covers multiple asset types, this total can include QR scans, Short Link clicks, Bio Page views, and Landing Page views.

36.7 Unique Visits

Unique visits is calculated from unique visitor hashes on the included Analytics events. It is intended to distinguish repeated activity from the same tracked visitor from activity generated by different visitors.

Interpretation: Unique visits are analytics measurements, not a guaranteed count of identifiable people. Browsers, privacy controls, network conditions, or other technical factors can affect visitor-level measurement.

36.8 QR Scans

QR scans counts included events whose event type is qr_scan. Use this KPI to understand scan activity within the selected period and asset scope.

36.9 Short-Link Clicks

Short-link clicks counts included events whose event type is short_link_click. This KPI is useful when evaluating distributed Smart Short Links.

36.10 Performance Over Time

Analytics builds a time series across the selected date range. Use the chart to look for changes in campaign activity rather than relying only on the total count.

  1. Identify days with unusually high activity.
  2. Compare activity before and after a campaign launch.
  3. Watch for sustained decline after a promotion ends.
  4. Use the asset-type filter to isolate a specific channel.

36.11 Dashboard vs. Analytics

The Dashboard and Analytics serve related but different purposes. The Dashboard gives a quick workspace overview, while Analytics provides deeper filtering and breakdowns.

AreaBest Use
Overview DashboardQuick operational snapshot, KPI cards, recent activity, top assets, and scan timeline.
AnalyticsFiltered reporting by range and asset type, plus geography, device, browser, and recent-event analysis.

36.12 Analytics Permissions

Viewer, Editor, Admin, and Owner roles can receive analytics viewing capability according to the default role mapping. Export capability is a separate permission and can also depend on the subscription plan.

36.13 About Analytics Export

The source includes a backend Analytics export workflow and a queued CSV export job. However, the current standard Analytics page source does not expose a normal export button.

For that reason, this manual does not instruct subscribers to look for an Analytics Export button that is not presently visible in the standard UI.

Current implementation: The backend export workflow supports CSV preparation. The PDF path is explicitly prepared but returns a not-enabled response in the current build.

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