After reviewing the KPI totals, use the detailed Analytics sections to understand where activity came from and how visitors accessed your campaign assets.
The performance series distributes included events across the selected reporting days. Compare peaks, gaps, and trends with your actual campaign schedule.
A spike is most useful when you can associate it with a known action such as a mailing, social post, print distribution, event, or promotion.
The Analytics controller builds a country breakdown from recorded event data. The interface presents this as location/country performance.
Use geography to understand where engagement is occurring, particularly for location-sensitive campaigns. Unknown or unavailable geographic values can appear when location information cannot be determined.
The Devices breakdown groups activity by recorded device type. This can help determine whether visitors are primarily using mobile, desktop, or other detected device categories.
The Browsers breakdown groups events by detected browser. Use it to identify the browsing environments used to access your campaigns and to guide compatibility testing for high-traffic browsers.
The Analytics controller returns up to 12 of the most recent included events. The recent-activity view can show information such as:
| Event | What It Represents |
| QR scan | A supported public QR route was accessed and the QR scan event was recorded. |
| Short-link click | A Smart Short Link was accessed and the click event was recorded. |
| Bio page view | An active public Bio Page was viewed. |
| Landing page view | A published public Landing Page was viewed. |
Analytics can display fallback labels such as Unknown country, Unknown device, Unknown city, Unknown member, or Unknown asset when the corresponding value is not available.
An Unknown value does not necessarily mean the interaction failed. It means that the particular reporting dimension could not be populated for that event.
Breakdown percentages are calculated relative to the events included by the current filters. Always check the selected range and type before comparing percentages from two reports.
Bio Page and Landing Page filters isolate public page-view activity. Use them to compare page traffic, identify active campaigns, and determine which public destinations are receiving engagement.
When the backend export workflow is invoked by an enabled interface or integration, the queued CSV job writes these columns:
The job stores the completed file and can send an Analytics report email containing the report URL. Because the current Analytics view does not expose a normal export control, this capability should not be treated as a visible subscriber workflow unless the interface is later enabled.