AIUNIFY Analytics is a website analytics and visitor-behavior platform designed to help you understand how people discover, navigate, and interact with your websites.
After connecting a website to AIUNIFY Analytics, the system collects supported activity through a tracking code and organizes that information into dashboards, visitor records, pageviews, realtime activity, conversion goals, outbound-click reports, Heatmaps, Session Replays, and other analytical views.
AIUNIFY Analytics is organized around your Websites. Each website you add has its own tracking configuration and analytics data. You can move between websites to review and manage the activity associated with each property.
Depending on the tracking mode and features available to your account, AIUNIFY Analytics can help you:
AIUNIFY Analytics turns raw website activity into information you can use to understand how visitors interact with your online presence.
Instead of only knowing how many people visited a website, the platform can help answer questions such as:
The system combines traditional website statistics with more detailed visitor-behavior tools so you can examine both traffic performance and how visitors interact with the website.
The basic Analytics workflow is:
Add Website → Select Tracking Mode → Install Tracking Code → Collect Activity → Review Analytics → Optimize
Your Analytics account begins with a Website.
A Website represents the web property you want AIUNIFY Analytics to track.
If you access the Dashboard before a Website is available, the system directs you to the Websites area so you can establish the property that will supply the analytics data.
When adding a Website, you select one of the available tracking modes:
This is an important decision because the tracking mode affects which analytics capabilities are available.
Important: The interface states that a Website's tracking type cannot be changed after the Website is created.
Chapter 3 of this manual explains the differences between Advanced Tracking and Lightweight Tracking before you create your first Website.
Each Website receives a Tracking Code.
The tracking code must be installed on the website you want to analyze. AIUNIFY Analytics uses the installed tracking code to collect the activity supported by the tracking mode and Website configuration.
Once tracking is installed and active, Analytics begins building the reporting data associated with that Website.
You can then use the Analytics interface to study the Website's traffic, visitor behavior, Goals, Realtime activity, Pageviews, and other available information.
The Analytics interface contains several operational areas. Some may only appear when the applicable feature is enabled or when the Website uses a compatible tracking mode.
The Dashboard is the primary reporting area for a selected Website.
It provides an overall view of website performance and gives you access to multiple analytical dimensions.
Primary metrics include:
The Dashboard can also provide reporting around areas such as:
These reporting areas allow you to move beyond total traffic and examine who is visiting, where they came from, what technology they use, and how they interact with the site.
Goals allow you to track conversions and other important website actions.
AIUNIFY Analytics supports two primary Goal concepts:
A Pageview Goal records a conversion when a visitor reaches a specified page.
Examples can include:
Custom Goals allow you to track actions that are not represented by simply visiting a particular page.
Examples can include:
Goals allow you to connect website traffic with the outcomes that matter to your business.
Outbound Clicks tracks clicks on links that send visitors away from the Website being monitored.
This can help you understand:
Outbound Click tracking can be enabled or disabled in the Website's tracking settings.
Realtime provides a live view of recent Website activity.
The system describes Realtime Analytics as activity from approximately the last 60 seconds, with the information refreshing automatically.
Realtime information can include:
Use Realtime when you want to see what is happening on your Website right now rather than waiting to review historical reports.
Pageviews provides access to the Website activity that AIUNIFY Analytics has recorded for pages being viewed.
Pageview information becomes part of the broader Analytics reporting used to understand:
Pageviews are one of the core measurements used by the Analytics Dashboard.
The Visitors area provides more detailed information about the people or visitor identifiers associated with tracked Website activity when supported by the selected tracking mode.
Visitor reporting can help you examine:
You can open an individual Visitor to examine more detailed activity associated with that visitor.
Availability: Visitor-history functionality depends on the Website's tracking mode. Lightweight Tracking does not associate a visitor with previous visits in the same way as Advanced Tracking.
Heatmaps visualize how visitors interact with specific Website pages.
Supported Heatmap concepts include:
Heatmaps help you identify which areas of a page receive interaction and how far visitors move through the content.
This can be useful when evaluating:
Availability: Heatmaps are associated with Advanced Tracking and may also depend on the features enabled for your Analytics account.
Replays provide a visual representation of tracked visitor sessions.
Session Replay capabilities are designed to help you understand the visitor's journey through recorded activity such as:
The Website configuration also contains a Session Replays – Hide Text Selector setting. This allows specified page text to be hidden from session recordings using CSS selectors.
This is especially useful when parts of a webpage should not appear in Session Replay data.
Availability: Session Replays require Advanced Tracking and must be enabled for the Website and account.
Annotations, identified in the interface as Chart Annotations, let you place milestones or events directly onto Analytics charts.
You might use an Annotation to mark events such as:
Annotations help add business context to changes you see in Analytics.
For example, if Website activity increases immediately after a campaign launch, an Annotation can help identify what happened at that point in the reporting timeline.
The Websites area is where you create and manage the Websites connected to your Analytics account.
Each Website can have its own Analytics configuration.
Available Website options can include:
Because most Analytics functionality is tied to a Website, this is one of the most important areas of the system.
Teams allows Analytics access to be shared with other users.
Within Teams, you can create a Team and manage Members.
Team functionality includes actions such as:
This allows organizations to share Analytics access with the people who need to review or manage Website data.
When enabled for your account, Domains provides Custom Domain functionality for Analytics tracking.
A Custom Domain can be used for the Tracking Code URL rather than relying only on the system's standard tracking domain.
If Domains is not enabled for your account, you may not see this menu option.
AIUNIFY Analytics provides two tracking approaches.
Understanding the difference is important because the tracking type is selected when creating the Website.
Advanced Tracking is intended for more detailed visitor analytics.
The source describes Advanced Tracking as supporting capabilities including:
Advanced Tracking uses local storage and randomly generated identifiers to associate activity with returning visitors.
Because this mode provides more detailed visitor tracking, Website owners should evaluate the appropriate privacy and consent requirements that apply to their use of the technology.
Lightweight Tracking provides a more limited, privacy-focused approach.
According to the application's own documentation, Lightweight Tracking:
Because of that design, some advanced behavioral features are unavailable.
In particular:
The application describes Lightweight Tracking as designed for users who prioritize a simpler and more privacy-oriented tracking configuration.
Important: Chapter 3 provides a detailed comparison before you choose which tracking mode to use.
Beyond choosing a tracking mode, AIUNIFY Analytics gives users several controls over how a Website is tracked.
Depending on account availability and tracking type, these controls can include:
Turns Analytics tracking for the Website on or off.
Records visitor clicks on links that lead outside the Website.
Records supported visitor interactions such as:
Turns visual Session Replay tracking on or off.
Excludes widely known bots from Website tracking.
Allows URL query parameters to be included in tracking rather than ignored.
Allows IP information to be stored when this option is enabled and available.
Allows specified IP addresses to be excluded from Analytics collection.
Allows Website analytics summaries to be delivered through email when available.
These controls allow each Website to be configured according to the type of Analytics information you want to collect.
Throughout the system you will encounter several recurring terms.
A Pageview represents a tracked page being viewed.
A Session represents a period of visitor activity associated with the Website.
A Visitor represents a visitor identifier recognized by the applicable tracking system.
Events represent supported visitor interactions that occur during a Session, such as clicks, scrolling, resizing, or form-related activity when event tracking is enabled.
A Conversion occurs when a configured Goal is successfully triggered.
An Outbound Click occurs when a visitor clicks a tracked link that points outside the Website.
These measurements work together to provide different perspectives on Website performance.
For example:
Visitors → Sessions → Pageviews → Events → Goals/Conversions
shows progressively more detail about how someone interacts with the Website.
AIUNIFY Analytics can break Website activity into multiple dimensions so you can better understand where traffic comes from and how it behaves.
Available reporting areas include:
These reports allow you to look beyond total traffic and understand which audiences, sources, devices, locations, and campaigns are contributing to Website activity.
For Advanced Tracking, AIUNIFY Analytics supports Custom Parameters.
Custom Parameters can be used to associate information from your own Website with a tracked visitor.
The system documentation gives examples such as:
This can be useful for Websites that have membership or login systems and need additional context when analyzing user behavior.
When Custom Parameters are supplied, the Visitors interface can indicate that the visitor contains identifying custom parameters.
Custom Parameters require changes to the Website's tracking implementation and will be covered later in this manual.
AIUNIFY Analytics contains data-export functionality across supported reports.
The system provides export capabilities such as:
Exports allow Analytics information to be used outside the application for reporting, record keeping, further analysis, or business reviews.
In addition to Website Analytics, users have account-level controls.
These can include:
The timezone setting is particularly relevant because Analytics reporting uses the user's timezone when displaying and processing time-based information.
Security and account configuration will be covered in dedicated chapters later in this manual.
Not every AIUNIFY Analytics user will necessarily see every function described in this manual.
Feature availability can depend on:
For example:
Throughout this manual, conditional features will be identified with an Availability notice when necessary.
For a new AIUNIFY Analytics user, the recommended learning sequence is:
The AIUNIFY Analytics User Operations Manual will guide you step by step through the system, including:
Each chapter will focus on what you see in AIUNIFY Analytics, what the function does, and how to operate it step by step.