Realtime Analytics allows you to monitor very recent activity occurring on the selected Website.
Navigate to:
Realtime
The system labels this area:
Realtime analytics
and describes it as:
Last 60 seconds of activity, refreshing every 5 seconds.
Realtime is useful when you want to see what is happening on a Website right now, rather than studying historical Analytics over a longer reporting period.
The Realtime screen provides:
The screen automatically refreshes its data every 5 seconds.
To open Realtime Analytics:
You do not need to manually refresh the browser to update the Realtime report.
Realtime does not represent every activity event that has ever occurred on the Website.
The Realtime system specifically examines activity occurring within approximately the:
Last 60 seconds
The source calculates a point 60 seconds before the current time and retrieves Website activity occurring after that point.
Think of Realtime as a continuously moving window:
Now - 60 seconds → Now
As time moves forward, older activity moves out of that window and new activity enters it.
The dedicated Realtime screen updates every:
5 seconds
The application initially loads the Realtime data and then repeats that request automatically at five-second intervals.
This means the values on the screen can:
without you manually reloading the page.
That is expected behavior.
Because Realtime only represents approximately the last 60 seconds, a visitor or Pageview can disappear from the Realtime total after enough time passes.
For example:
8:00:00 PM
Visitor generates activity.
That visitor may appear in Realtime.
Once their qualifying activity is older than approximately 60 seconds, they may no longer be included unless additional activity updates their status.
Therefore:
Realtime totals are temporary live indicators—not cumulative Website totals.
For longer-term totals, use:
Realtime behaves differently depending on whether the selected Website uses:
The same Realtime interface is used, but the primary number represents a different measurement.
The primary value is labeled:
Active users
The primary value is labeled:
Recent pageviews
This distinction is important when interpreting the number.
When the Website uses Advanced Tracking, the primary Realtime number represents:
Active users
AIUNIFY Analytics identifies Visitors whose recorded activity has been updated within the last 60 seconds.
Conceptually:
Advanced Realtime = recently active Visitor records
For example, if the screen displays:
12 Active users
this represents Visitors considered active within the Realtime window.
For an Advanced Tracking Website, do not interpret:
10 Active users
as:
10 Pageviews
One active Visitor may generate several Website Pageviews.
For example:
Visitor A
may open:
during the same Realtime period.
That could result in:
1 Active User
but:
3 Pageviews
The Realtime chart separately displays Pageview activity over the 60-second period.
When the Website uses Lightweight Tracking, AIUNIFY Analytics does not have the same persistent Advanced Visitor model.
The primary Realtime number is therefore labeled:
Recent pageviews
rather than Active Users.
The Lightweight Realtime processor counts qualifying Lightweight events occurring during the previous 60 seconds.
Therefore:
Lightweight Realtime = recent Website activity/Pageview events
rather than persistent active Visitor identities.
The difference follows directly from the Tracking Types explained in Chapter 3.
Can maintain persistent Visitor associations.
Therefore, Analytics can provide:
Active users
Does not maintain the same persistent Visitor identity.
Therefore, Realtime focuses on:
Recent pageviews
This means two Websites receiving similar traffic may display different types of Realtime totals depending on their Tracking Type.
Next to the primary Realtime total is an automatically updating chart.
The chart displays:
Pageviews
over approximately the previous 60 seconds.
The system prepares approximately one position for each second of the Realtime period.
The underlying data is organized conceptually as:
-59 seconds → -58 seconds → -57 seconds → … → now
This lets you visually identify bursts of Website activity.
A higher bar indicates more recorded Pageview activity at that point within the Realtime window.
For example:
The chart continually changes as:
The chart is especially helpful when testing or monitoring a short-lived traffic event.
Below the primary Realtime section is:
Countries
This shows the countries associated with activity occurring within the Realtime window.
For an Advanced Tracking Website, the system groups recently active Visitors by their recorded Country.
For Lightweight Tracking, it groups recent Lightweight events by Country.
Countries can help answer questions such as:
For example, during a U.S.-focused campaign, you might watch whether the Realtime Countries section begins showing activity from the United States.
Realtime also contains:
Device Types
This section groups recent Website activity according to the detected device category.
The system calculates this separately for the two Tracking Types:
Recently active Visitors are grouped by Device Type.
Recent Website events are grouped by Device Type.
Realtime Device Types can help when:
For example:
Mobile traffic suddenly increases
immediately after launching a social-media campaign.
That information can help you determine where to focus Website testing and conversion review.
The third Realtime summary section displays Website:
Paths
The system groups recent activity according to the Website path being accessed.
Examples of paths include:
/
/pricing
/contact
/products
/checkout
This helps show which Website pages are receiving activity during the current Realtime period.
For Advanced Tracking, Realtime determines Paths from the latest qualifying Visitor-associated Session activity.
The source groups recent activity by:
Session Event Path
for Visitors active within the last 60 seconds.
This helps you understand which Website locations recently active Visitors are accessing.
For Lightweight Tracking, Analytics groups qualifying recent events directly by:
Path
and counts the number of Pageviews associated with each one.
This provides a live picture of which Website pages are receiving recent activity without creating a persistent Visitor relationship.
Suppose you launch:
example.com/summer-offer
You can use Realtime to watch the immediate response.
Open:
Realtime
Launch or publish the campaign.
Watch:
Active Users
or
Recent Pageviews
depending on Tracking Type.
Review:
Paths
Look for:
/summer-offer
Review:
Countries
to determine where activity is coming from.
Review:
Device Types
to see which devices are generating activity.
This provides rapid confirmation that people are reaching the intended campaign page.
Realtime is one of the most useful areas for verifying a new Analytics installation.
After installing the Tracking Code:
Because the screen refreshes every 5 seconds and analyzes approximately the previous 60 seconds, it can provide rapid feedback about whether Website activity is reaching Analytics.
After installing a Website:
Watch:
If the expected activity appears, the Tracking Code is successfully communicating supported activity to Analytics.
You can then confirm the recorded events in:
Pageviews
Use Realtime and Pageviews for different purposes.
Answers:
What is happening right now?
Answers:
What Website events were recorded?
A useful verification flow is:
Generate Website Activity
→ Watch Realtime
→ Open Pageviews
→ Confirm Recorded Events
The Dashboard is designed for broader historical analysis.
Realtime is designed for immediate activity.
Use:
for:
Use:
for:
Realtime should therefore supplement the Dashboard rather than replace it.
AIUNIFY Analytics also provides a smaller Realtime indicator directly on the Dashboard.
The Dashboard displays a live status link that can show:
%s online visitors
%s recent pageviews
Selecting this indicator opens the full:
Realtime Analytics
screen.
The small Dashboard Realtime indicator refreshes every:
10 seconds
rather than every 5 seconds.
Therefore:
Dashboard Realtime Indicator → updates approximately every 10 seconds
while:
Full Realtime Analytics Screen → updates approximately every 5 seconds
This difference is expected.
For an Advanced Tracking Website, the Dashboard indicator displays:
Online Visitors
The count is based on Visitor records active within approximately the previous 60 seconds.
Click the indicator when you want to move from the summary number to the full live breakdown.
For a Lightweight Website, the Dashboard indicator displays:
Recent Pageviews
The corresponding Realtime quick calculation counts Lightweight events occurring within approximately the previous 60 seconds.
Again, this reflects the difference between persistent Visitor tracking and Lightweight event tracking.
Unlike historical reports such as Dashboard or Pageviews, the dedicated Realtime screen is specifically designed around the current moment.
Its request uses:
Start Date: now
End Date: now
and the Analytics processor converts that into approximately the previous one-minute period.
Therefore, you do not use:
to operate the dedicated Realtime screen.
Use historical Analytics reports for those periods.
Because the display continually recalculates the previous 60 seconds, Realtime should not be treated as a permanent reporting record.
If you need to review what occurred earlier:
Realtime → Pageviews → Dashboard
The recorded Analytics data can then be analyzed through the appropriate historical reports.
Suppose you activate a paid advertising campaign.
Open Realtime before the campaign begins.
Then watch:
Does activity begin increasing?
Are visitors reaching the intended landing page?
Are visitors coming from the expected markets?
Are visitors using the devices you expected?
Is Website activity increasing after the campaign begins?
After the launch period, move to the Dashboard and Goals to evaluate actual performance and conversions.
Suppose you send a large email campaign containing a link to:
example.com/special-offer
After sending the campaign:
/special-offer.Then move to:
Dashboard → UTMs → Goals
for deeper analysis after enough data accumulates.
Realtime is especially useful immediately after launching a new Website.
Use this workflow:
Launch Website
→ Visit Website yourself
→ Verify Realtime
→ Share Website
→ Watch initial visitors
→ Confirm Pages/Paths
→ Review Pageviews later
This gives you immediate confirmation that AIUNIFY Analytics is receiving traffic.
Suppose you want to verify tracking on:
/pricing
/pricing in another browser window./pricing appears in recent activity.This can help identify whether the Tracking Code is present across all intended Website pages.
To verify Mobile traffic:
This provides a simple operational test of Website tracking across devices.
A Realtime value of:
0
does not automatically indicate a problem.
It may simply mean that no qualifying activity occurred during the previous 60 seconds.
Remember:
Realtime is not today's total.
It only represents the immediate Realtime window.
To determine whether historical activity exists, check:
Pageviews
or:
Dashboard
If you are actively visiting the Website but Realtime remains empty, check the following.
Confirm that the Website Selector matches the Website you are testing.
Open:
Websites → Edit
and confirm:
Tracking
is enabled.
Confirm the correct Tracking Code exists on the live Website.
Make sure the Analytics Website configuration matches the domain, subdomain, or Website path you are testing.
Make sure the Tracking Code is present on the live Website and not only in an unpublished development version.
Tracking blockers, browser privacy features, disabled JavaScript, or opt-out behavior may prevent activity from being collected.
Do not expect Pageviews and Realtime to always display identical numbers.
Pageviews can represent historical activity for a selected period.
Realtime represents only activity within approximately the last 60 seconds.
For example:
Pageviews Today: 1,500
does not mean:
Realtime: 1,500
Realtime may currently show:
3 Active Users
because only three Visitors have qualifying activity within the immediate Realtime window.
This can be completely normal.
Advanced Realtime's primary total represents:
Active Users
while the chart represents:
Pageview activity
One Visitor may generate multiple Pageviews.
Therefore:
5 Active Users
could potentially produce:
15 recent Pageviews
The values are measuring different things.
This is expected.
The Lightweight Realtime interface labels its main total:
Recent Pageviews
not:
Active Users
because Lightweight Tracking does not maintain the same persistent Visitor relationship used by Advanced Tracking.
If you need persistent Visitor histories, the Website must have been created with Advanced Tracking.
The dedicated Realtime screen itself does not expose the same historical Filter panel used on Dashboard and Pageviews.
Its purpose is to show a current Website snapshot based on approximately the previous 60 seconds.
Use the full historical Analytics filtering system when you need to perform detailed segmentation such as:
/productsRealtime gives you immediate visibility; historical reports provide deeper segmentation.
Similarly, you do not select:
Today
Last 30 Days
This Month
or:
All Time
from the dedicated Realtime screen.
The Realtime processor explicitly works from the current moment backward approximately one minute.
To analyze longer periods, use the Dashboard or relevant Analytics module.
For Advanced Tracking, the system's Realtime calculation uses recently active Visitor records for:
and Session Events for the Website's recent Pageview chart and Path information.
This allows Realtime to combine:
Who is active
with:
What Website activity is occurring
For Lightweight Tracking, Realtime uses the recent Lightweight event records to calculate:
This provides live Website traffic visibility without building the same Visitor profile used by Advanced Tracking.
For normal Website monitoring:
Realtime can therefore act as your first look at current Website activity.
For campaign monitoring:
This creates the workflow:
Launch → Monitor → Verify → Analyze → Optimize
For a newly connected Website:
Step 1
Open Realtime.
Step 2
Visit the tracked Website.
Step 3
Navigate through several pages.
Step 4
Watch for activity.
Step 5
Confirm the appropriate Paths appear.
Step 6
Confirm Device and Country information where available.
Step 7
Open Pageviews.
Step 8
Confirm the events were recorded.
If both Realtime and Pageviews display the expected activity, basic Website tracking is operating.
When using Realtime Analytics, confirm:
You should now understand that Realtime Analytics is AIUNIFY Analytics' immediate Website-monitoring view.
The full Realtime screen continuously evaluates approximately the last 60 seconds of Website activity and refreshes approximately every 5 seconds.
For an Advanced Tracking Website, the primary Realtime metric is Active Users, based on recently active Visitor records. For a Lightweight Tracking Website, the primary metric is Recent Pageviews, based on recent Lightweight events.
Both modes provide current breakdowns for:
Countries → Device Types → Paths
alongside a live Pageview activity chart.