Outbound clicks allows AIUNIFY Analytics to measure when visitors click links that take them away from the tracked Website.
The system describes this feature as:
“Track clicks to links going outside of your website domain.”
This can help you understand which external destinations receive the most visitor attention.
Examples include links to:
The basic workflow is:
Visitor on Website → Clicks external link → Outbound Click recorded → External Domain counted → External Path available for review
An outbound click occurs when a visitor selects a tracked link that leads outside the Website being monitored.
For example, if your Website is:
example.com
and a visitor clicks:
partnercompany.com/services
AIUNIFY Analytics can record the click as an outbound interaction when Track outbound clicks is enabled.
The Website setting specifically describes the feature as tracking:
“user clicks on links that go outside of the website.”
Outbound Clicks is intended for links leading away from the tracked Website.
For example:
example.com/pricing
remains on the tracked Website.
That is ordinary Website navigation.
bookingprovider.com/example
leaves the tracked Website.
That can be recorded as an:
Outbound click
when the feature is enabled.
Outbound tracking is controlled from the Website configuration.
Navigate to:
Websites → Edit website
Locate:
Track outbound clicks
The interface describes the control as:
“Enable or disable tracking for user clicks on links that go outside of the website.”
Enable this setting when you want AIUNIFY Analytics to collect new outbound-link activity.
When the Website's Track outbound clicks setting is enabled, the Analytics Tracking Code loads the outbound-link tracking functionality.
This applies to both:
The tracking component is only included when the Website's outbound-click setting is enabled.
Therefore:
Tracking Type determines how much visitor context is available.
But:
Track outbound clicks determines whether outbound-link collection is turned on.
If:
Track outbound clicks
is disabled, the outbound-link tracking component is not loaded as part of the Website's Analytics tracking behavior.
Existing historical outbound-click data is not the same thing as the setting itself.
Disabling the setting is intended to stop collection of new outbound-link activity; it does not mean the Website itself has been deleted or that all other Analytics tracking is disabled.
Outbound Click tracking works with:
Both Tracking Types store:
For Advanced Tracking, the outbound click can additionally be associated with:
Lightweight outbound clicks are recorded without those persistent Advanced Visitor relationships.
To review Outbound Clicks:
The main navigation links directly to the Website's Outbound clicks report.
The dedicated Outbound Clicks page contains two primary reporting areas:
The page itself is labeled:
Outbound clicks
and includes the explanation that it tracks links leading outside the Website domain.
The lower report groups outbound activity by the external Domain that received the click.
At the top of the reporting area is a line chart.
The chart's dataset is labeled:
Clicks
It plots recorded Outbound Clicks over the selected reporting period.
This lets you see:
Suppose the chart shows:
If an external booking campaign launched Thursday, the increase may warrant further analysis.
You could then examine which external Domain received those clicks.
Outbound Clicks uses the standard AIUNIFY Analytics Date Range control.
The report uses the selected start and end dates when retrieving both:
The underlying report only counts outbound-click records belonging to the selected Website and reporting period.
Common reporting periods include:
Examples:
Set the dates to the exact campaign period.
Use:
Last Month
Use the date range beginning when the CTA was added.
The main Outbound Clicks list is organized by:
Domain
The column label is explicitly:
Domain
For example:
calendly.com
stripe.com
linkedin.com
partnercompany.com
marketplace.example
Each Domain represents an external Website that received one or more recorded outbound clicks.
Beside each Domain is its:
Clicks
count.
For example:
booking.example — 100
means the external Domain received 100 recorded outbound clicks within the current reporting conditions.
Domains are grouped by host and counted according to the number of matching outbound-click records.
AIUNIFY Analytics orders external Domains from the highest number of Outbound Clicks to the lowest.
Therefore, the first entries generally represent your most-clicked external destinations for the current report.
This makes it easy to identify:
Where visitors are leaving your Website to go most often.
Each Domain also displays a percentage.
The percentage is calculated as:
Clicks for this Domain ÷ Total Outbound Clicks represented in the list
AIUNIFY Analytics displays:
for each Domain.
Suppose your Website has:
100 total outbound clicks
distributed as:
The report could show approximately:
Booking Platform — 50%
Partner Website — 30%
LinkedIn — 20%
This helps you compare external-destination performance at a glance.
Each Domain row contains an external-link icon.
Selecting it opens the external Domain in a new browser tab.
Use this when you need to confirm:
The Domain Name itself is clickable.
Selecting it opens:
Outbound clicks paths
for that Domain.
This lets you move from:
Which external Domain received clicks?
to:
Which specific paths on that Domain received those clicks?
The drill-down window is titled:
Outbound clicks paths
Within this window, AIUNIFY Analytics groups the outbound activity by:
Path
for the selected external Domain.
For example:
Domain:
partnercompany.com
may contain:
/services/pricing/signup/contactDomain-only reporting may not provide enough detail.
Suppose your Website contains three links to the same external provider:
booking.example/demo
booking.example/consultation
booking.example/support
At the Domain level, all three belong to:
booking.example
The Outbound clicks paths window lets you determine which specific destination received the clicks.
The path report is explicitly labeled:
Path
Each row displays:
Each outbound Path includes an external-link icon.
Selecting it opens:
External Domain + External Path
in a new browser tab.
This allows you to verify exactly where visitors were being sent.
Each Path has its own click count.
For example:
Domain: partner.example
Paths:
/services — 40
/pricing — 35
/contact — 10
The system groups records belonging to the selected Domain by Path and orders those Paths from the highest click count to the lowest.
Each Path also receives a percentage and progress indicator.
The percentage represents the Path's share of the total clicks within the Path drill-down data.
This allows you to identify the most popular destination within an external Domain.
Use this distinction:
booking.example
/demo
Full destination:
booking.example/demo
Outbound Clicks first groups by:
Domain
Then clicking that Domain allows you to examine:
Paths
Suppose your business sends visitors to an external scheduling platform.
Your Website contains:
Book Sales Demo
→ booking.example/sales-demo
and:
Book Support Call
→ booking.example/support
The main Outbound Clicks report may show:
booking.example — 85 clicks
Open the Domain to see:
/sales-demo — 65
/support — 20
Now you can distinguish which booking destination generated the greater visitor response.
Suppose checkout occurs on an external payment service.
Your Website contains a button:
Proceed to Payment
that sends visitors to an external payment Domain.
Outbound Clicks can help you measure how many recorded visitors clicked away from your Website toward that provider.
However:
An outbound click is not the same thing as a completed payment.
It tells you the visitor clicked the external destination.
To measure a completed business outcome, use an appropriate Goal or downstream conversion system where available.
This distinction is important.
Suppose:
100 visitors click “Apply Now”
and are sent to an external application system.
Outbound Clicks may show:
100 Clicks
That does not establish that 100 applications were successfully completed.
Outbound Clicks measures:
Click toward external destination
not necessarily:
Completion after leaving the Website
Use Goals or another applicable completion-tracking method when the completed outcome must be measured.
An external click may also represent a business conversion when the action itself has strategic value.
For example:
Click Schedule Consultation
may be:
As explained in Chapter 14, Goals should be reserved for actions you intentionally define as important business outcomes.
Outbound Click reporting can be useful for Websites containing affiliate or referral links.
For example:
Your Website
→ Product Recommendation
→ External Marketplace
Analytics can help identify:
However, outbound-click counts do not establish:
unless those outcomes are measured separately.
For partnership Websites, you might link visitors to several partners.
Example:
Partner A — 150 outbound clicks
Partner B — 90 outbound clicks
Partner C — 35 outbound clicks
This can help show which external partner destinations receive the most Website-generated engagement.
If your Website contains external social links, outbound tracking can measure clicks leading to those destinations.
Examples include links to:
This tells you that visitors left the Website toward the social destination.
It does not tell you what they did after arriving there.
Some businesses use forms hosted by third-party systems.
Example:
Apply Now
→ external application portal
Outbound Clicks can measure the transition from your Website to that external platform.
If form completion itself is the business outcome, consider whether additional Goal or external-system reporting is also needed.
For Advanced Tracking Websites, an Outbound Click record can be linked with:
This gives the Analytics system more Visitor context around the click.
For Lightweight Tracking, the Outbound Click record contains the Website-level external-link information without the same persistent Visitor/Session relationship.
The Lightweight process stores:
This reflects the privacy-oriented design of Lightweight Tracking.
The Outbound Clicks screen contains the standard:
Filter
control.
The dedicated Dashboard layout includes the filter button on the Outbound Clicks reporting page when Analytics data is available.
Active Filters can therefore narrow the main outbound-click reporting according to the fields supported by the Website's Tracking Type.
For Advanced Tracking, the outbound-click report can use Visitor-related filtering context because outbound-click data is connected to Visitor records.
The Advanced outbound query joins the outbound click with its Visitor information before applying Analytics Filters.
This can support analysis such as:
Country = US
Device = Mobile
Browser = Chrome
depending on the available filter options.
For Lightweight Tracking, Outbound Click reporting uses the Lightweight Analytics filter set when calculating the main outbound reports and chart.
The exact available filters should be selected from the Add filter options presented in your Analytics interface.
As explained in Chapter 9, Lightweight Tracking does not provide the same persistent Visitor fields as Advanced Tracking.
For an Advanced Tracking Website, you might ask:
Which external destinations are Mobile Visitors clicking?
Use:
Device → Is → Mobile
Then review:
Outbound clicks
The Domain list can now be interpreted within that filtered reporting context.
Suppose you want to know which external resources are attracting visitors from a particular market.
Set:
Country Code → Is → applicable country
Then review:
This can be useful when comparing partner or booking behavior by region.
The main outbound Domain report applies:
Website + Date Range + Applicable Active Filters
before grouping the resulting click records by external host.
Therefore, if a filter is active, interpret the Domain counts as belonging to the filtered Analytics segment rather than unrestricted Website activity.
The Outbound clicks paths drill-down is built around:
The source provided for this manual does not apply the same general Analytics filter conditions to the Path grouping query itself.
Therefore, when you have active audience Filters, do not automatically assume the Path drill-down is segmented identically to the main filtered Domain list.
For precise filtered analysis, interpret this distinction carefully.
The click chart also uses the Website's applicable Analytics Filters when calculating outbound clicks across time.
For Advanced Tracking, the chart connects outbound clicks with Visitor information before applying its filter conditions.
For Lightweight Tracking, the chart uses the Lightweight filter context.
This makes the chart useful for comparing a particular audience segment across the selected reporting period.
The dedicated source for this reporting page establishes:
It does not establish a dedicated list on this screen showing every individual outbound-click event with a visitor-by-visitor timestamp.
Therefore, treat this module primarily as an aggregated outbound-destination report.
For Advanced Visitor-level context, other Analytics areas may provide the related Visitor and Session information.
If no Outbound Clicks exist for the current reporting conditions, the report displays its no-data state.
This can occur because:
If you expect data but see none:
Verify the correct Website is selected.
Choose a range containing the expected activity.
Remove overly restrictive filters.
Open:
Websites → Edit → Track outbound clicks
and confirm it is enabled.
Confirm the Website's Tracking Code is operating.
Visit the Website and click an actual external link.
Then return to Outbound Clicks and review the appropriate reporting period.
If older data exists but new external clicks are not being recorded:
Because the outbound tracking component is conditionally loaded according to the Website setting, disabling the feature prevents that component from being included.
If the Domain appears in the main report:
The drill-down groups the stored outbound activity by Path for the selected external Host.
Remember that Outbound Clicks measures:
Recorded click activity
not necessarily:
Unique Visitors
A Visitor may click an external destination multiple times.
Therefore:
50 outbound clicks
does not automatically mean:
50 unique people
The Outbound Clicks Domain report counts outbound-click records.
This can be normal.
AIUNIFY Analytics measures the click leaving your Website.
A partner platform may measure something different, such as:
Different systems can therefore legitimately report different totals because they are measuring different stages.
Suppose a sales funnel operates as:
Landing Page
↓
Learn More
↓
External Scheduling Platform
↓
Sales Appointment
AIUNIFY Outbound Clicks measures the transition:
Website → Scheduling Platform
You can then compare:
Website Traffic → Outbound Booking Clicks → Actual Appointments
using the appropriate downstream systems.
Suppose your Website contains links to four partner organizations.
You can use Outbound Clicks to determine:
This can support partner-performance discussions when combined with downstream conversion information.
A Website may use external CTAs such as:
Outbound Clicks can measure whether visitors are actually selecting those links.
This can help distinguish:
CTA is visible
from:
CTA is generating external engagement
If one external CTA receives very few clicks:
Outbound Clicks tells you where visitors choose to leave; other Analytics modules can help explain why.
Combine these reports to understand:
Page viewed → external destination selected
For example:
Pricing Page receives 1,000 Pageviews
and:
External Checkout receives 150 Outbound Clicks
These measurements describe different stages of the Website journey.
Do not treat the 150 clicks as confirmed purchases unless another conversion mechanism establishes that outcome.
Use:
Outbound Clicks
to measure:
External-link engagement
Use:
Goals
to measure:
Defined conversion outcomes
Together they can create a more meaningful funnel.
Example:
Pricing Page
↓
External Application Click
↓
Custom Goal: Application Start
or another appropriate conversion process.
With Advanced Tracking, outbound-click records can carry Visitor, Session, and Event relationships.
This means outbound behavior can be understood within a larger Advanced Visitor context.
For example:
Visitor
→ Home
→ Services
→ Pricing
→ External Booking Link
That journey can provide more context than the aggregated Domain count alone.
Heatmaps and Outbound Clicks answer different questions.
Helps show where visitors click or scroll on supported tracked pages.
Measures clicks specifically leading away from the Website.
Together they can help determine whether an external CTA:
For Advanced Tracking, Replays can provide visual context for supported Visitor Sessions.
If you are investigating why an external CTA performs strongly or poorly:
This can help connect aggregate click performance with actual Website behavior.
For Websites where external traffic is important:
For a campaign sending visitors to an external destination:
This creates:
Campaign Traffic → Website Engagement → Outbound Click → External Outcome
For a Website containing multiple partners:
For a business using an external scheduling system:
This helps you identify conversion drop-off between:
Clicked Booking Link
and:
Completed Booking
Before interpreting Outbound Clicks, confirm:
The AIUNIFY Analytics Outbound Click process can be summarized as:
Enable Track outbound clicks
↓
Visitor accesses Website
↓
Visitor clicks an external link
↓
AIUNIFY records the outbound destination
↓
Outbound Click stored
↓
Domain aggregated
↓
Click total + percentage displayed
↓
Select Domain
↓
Review external Paths
↓
Compare with Goals or downstream conversions
You should now understand that Outbound clicks measures visitor activity leading away from the tracked Website.
The Website-level setting:
Track outbound clicks
controls whether this behavior is collected, and the feature works with both Advanced and Lightweight Tracking.
The main report groups recorded outbound clicks by external Domain, displays the number of Clicks, calculates each Domain's percentage of total outbound activity, and ranks the Domains by click volume.
Selecting a Domain opens Outbound clicks paths, where the external destinations are further grouped by Path with click totals and percentage distribution.
Most importantly:
Outbound Click ≠ Completed Conversion
Outbound Clicks tells you where visitors leave your Website. Goals and downstream systems help determine whether that external journey produced the desired business result.